Privacy Policy

Trusted Agents Ltd Last updated: 19 May 2026

1. Introduction

This Privacy Policy explains how Trusted Agents Ltd (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit www.thetrustedagents.ai, subscribe to our emails, join our community, or purchase our Services.

We are the data controller for the personal data we collect. We comply with the UK GDPR, the EU GDPR, and other applicable data protection laws.

2. Who we are

Trusted Agents Ltd is a company registered in England and Wales (company number 16814901).

Contact for data protection matters: shift@thetrustedagents.ai

3. What data we collect

We collect the following categories of personal data:

Information you give us directly

• Name and email address when you subscribe to our emails or contact us
• Profile information when you join our community on Skool
• Payment and billing information when you purchase a paid Service (processed by our payment provider, not stored by us)
• Any information you include in messages or replies to our emails

Information collected automatically

• Technical data such as IP address, browser type, device information, and pages visited
• Usage data such as which emails you open and which links you click
• Cookies and similar technologies where permitted

Information from third parties

• Aggregated analytics from platforms we use, such as Kit, Typepad, and Skool
• Information from social platforms if you interact with us there

4. Why we use your data and our lawful basis

Purpose	Lawful basis
Sending you our email content	Consent (you signed up)
Delivering paid Services you have purchased	Performance of a contract
Responding to your enquiries	Legitimate interest in supporting our readers
Improving our content and Site	Legitimate interest in running our business well
Complying with legal, tax, and accounting obligations	Legal obligation
Protecting against fraud and misuse	Legitimate interest in keeping our Services secure

 

Where we rely on consent, you can withdraw it at any time by unsubscribing from emails or contacting us.

5. Who we share your data with

We share personal data with the following categories of third parties, all of whom act as data processors on our behalf:

• Kit (email marketing platform, processes email subscribers and engagement data)
• Google Workspace (email, document storage, and business communications)
• Typepad (website and blog hosting)
• Skool (community platform, where you create a profile and interact with other members)
• Payment providers (process payments for paid Services)
• Professional advisers (accountants, lawyers, and similar, where necessary)

We do not sell your personal data. We do not share it for third-party advertising.

We may disclose personal data where required by law, by court order, or to protect our rights and the safety of others.

6. International transfers

Some of our processors are based outside the UK and EU, including in the United States. Where data is transferred internationally, we rely on appropriate safeguards such as:

• The UK International Data Transfer Agreement
• The EU Standard Contractual Clauses
• Adequacy decisions where they apply

You can ask us for details of the safeguards in place by contacting shift@thetrustedagents.ai.

7. How long we keep your data

We keep personal data only for as long as we need it:

• Email subscriber data: until you unsubscribe, then for up to 12 months in a suppression list to prevent accidental re-subscription
• Purchase records: 7 years to meet UK tax and accounting obligations
• Enquiries and correspondence: up to 3 years from last contact
• Community profile data: until you delete your account on Skool

8. Your rights

Under UK and EU GDPR, you have the right to:

• Access your personal data and ask for a copy
• Correct inaccurate or incomplete data
• Delete your data, subject to legal retention requirements
• Restrict how we process your data in certain circumstances
• Object to processing based on legitimate interests
• Port your data to another provider in a structured, machine-readable format
• Withdraw consent at any time, where consent is the lawful basis

 

To exercise any of these rights, contact shift@thetrustedagents.ai. We will respond within one month.

If you are unhappy with how we handle your data, you can complain to:

• UK: Information Commissioner’s Office (ico.org.uk)
• EU: Your national data protection authority

9. Cookies

The Site uses cookies and similar technologies to function and to help us understand how it is used. You can control cookies through your browser settings. Disabling cookies may affect how parts of the Site work.

We use:

• Strictly necessary cookies to make the Site function
• Analytics cookies to understand how the Site is used
• Functional cookies to remember your preferences

We do not use advertising or tracking cookies for third-party marketing.

10. Children

Our Services are not intended for anyone under 16. We do not knowingly collect data from children. If you believe we have collected data from a child, please contact us so we can delete it.

11. AI agents and automated processing

As a company focused on agentic AI, we want to be transparent about how we use AI and how we treat AI agents that visit our Site:

• We may use AI tools to assist us in writing, analysing, and personalising content
• We do not make solely automated decisions that have a legal or similarly significant effect on you
• We do not use your personal data to train third-party AI models
• AI agents acting on your behalf may access our Site, and the same terms apply as for human visitors

12. Security

We use appropriate technical and organisational measures to protect personal data, including access controls, encryption in transit, and processor agreements with our third-party suppliers. No system is perfectly secure, and we cannot guarantee absolute security.

13. Changes to this policy

We may update this Privacy Policy from time to time. The current version is always on the Site, and the “last updated” date reflects the most recent change. Where changes are significant, we will notify subscribers by email.

14. Contact

For any privacy questions or to exercise your rights, contact:

Trusted Agents Ltd shift@thetrustedagents.ai