What We Do
Navigating the Shift to Agentic Commerce
Agentic AI, identity and portable customer data are reshaping how customers discover, decide and transact.
We help leadership and product teams turn this shift into strategy, products and go-to-market moves.
- Focused on delegated, AI-mediated customer journeys end to end.
- Deep expertise in identity, trust, wallets and personal data.
- High-judgement, high-touch work in 4–8 week sprints.
What Trusted Agents Does
Trusted Agents works with organisations and technology providers to develop their strategy, product and market response as AI agents begin to act on behalf of customers – reshaping discovery, decision-making, transactions and service models.
We focus on end-to-end, AI-delegated customer journeys: from discovery through to transaction and post-purchase. Those journeys are enabled by the convergence of three forces:
- Delegation – AI agents acting on behalf of people.
- Trust & Identity – proof, permissions, governance, liability.
- Context – preferences, personalisation and portable customer data.
We frame this through the Agentic Commerce Triangle: a practical lens for scenario planning, risk analysis, product design and go-to-market strategy in markets where technical capability is moving faster than governance, liability and commercial models.
Where We Add the Most Value
We are typically brought in when the executive question is no longer “What is AI?” but something more specific and structural:
- What does delegated commerce mean for our sector and market economics?
- Where does trust sit in an AI-mediated customer interaction?
- What in our business becomes defensible versus commoditised?
- What shifts to protocol or infrastructure layers, and what can we do about it?
- What are the new market and structural opportunities and threats?
Our work is to turn these questions into clear positions, concrete journeys and actionable roadmaps – fast.
Typical Engagements Inside Your Organisation
We are usually asked to help:
- Executives translate the impacts of new agentic protocols, capabilities and business models.
- Product teams consider and design safe delegation features and experiences (identity, permissions, auditability).
- Digital leadership teams develop a fast, credible point of view before committing to a larger programme.
We do not replace your transformation partners, vendors or programmes.
We sharpen the Agentic Commerce dimension across them.
Our Core Services
Expert Burst (48–72 hours)
A rapid, high-judgement framing of the trajectory, risks and competitive implications in your space.
- Analyse how agentic AI, identity and portable data are changing your market structure.
- Identify where value and defensibility may move in the next 12–36 months.
- Provide a clear, neutral view of vendor and ecosystem claims.
Output: Executive briefing deck plus a concise synthesis memo you can share with leadership.
Agentic Commerce Strategy Sprint (4 weeks)
A focused sprint to align leadership, define your strategic posture and map constraints before you commit major resources.
- Align senior stakeholders on language, scenarios and red lines.
- Map key risks, regulatory constraints and failure modes.
- Define high-level roadmap direction and go-to-market implications.
Output: Board-ready point of view, risk map and directional roadmap including GTM implications.
Agentic Commerce Product Strategy & GTM (4–8 weeks)
Operationalising strategy into buildable product components and credible go-to-market stories.
- Design customer journeys for delegated flows, including human-in-the-loop points.
- Map trust, identity and customer control into those journeys.
- Shape narratives and positioning for the products and protocols you intend to ship.
Output: Detailed journey blueprints, product concept definitions and GTM positioning ready for product, engineering and marketing teams.
Selected References
We work with organisations across identity, payments, travel, transport and enterprise software who are
directly exposed to the rise of agentic commerce. Recent work includes:
- Global digital identity provider – 4-week leadership team strategy alignment on roadmap and GTM response to agentic commerce.
- Tier 1 global travel GDS – Executive briefing on agentic impacts for travel and hospitality.
- Enterprise software provider (LATAM) – Client strategy workshops on portable customer data, digital identity and trust.
- Global card network – Leadership content on agentic commerce and trust.
- National transport provider (government) – 8-week strategy sprint on delegated journeys and digital identity.
How We Work With You
- High-touch, low-friction. We work directly with your senior stakeholders and product teams in short, structured sessions – no bloated project teams.
- Independent and pragmatic. We are not tied to a single vendor, protocol or platform. Our role is to help you make grounded decisions in a fast-moving space.
- Strategy into product. Every engagement is designed to leave behind artefacts your teams can use: journeys, maps, narratives and clear next steps.
If You’re Being Asked to “Own AI”, But Need a Clear Map
Whether you need a rapid Expert Burst, a 4-week strategy sprint or support to turn ideas into product journeys,
we can help you move from noise to decisions in a matter of weeks.