The Shift – ITB Edition, 2026 Marks the Start of the Agentic Commerce Transition
If you're heading to ITB Berlin: The shift is that agents are starting to sit in front of travel commerce, and incumbents are now responding
Read more →
Situation Room is Trusted Agents’ high-signal update stream on agentic commerce and the shift to consumer AI agents. The space is moving fast, and most busy leaders do not have time to track every new tool, protocol, vendor move, security risk, and regulatory signal, but strategy and roadmap decisions now require a working understanding of what is changing.
Each update connects the week’s key developments to practical implications for travel, retail, and financial services, with a clear Trusted Agents view on what matters and what to do next.
